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speaks to an audience in a conference room with a large screen and presentation.",{"id":68,"documentId":69,"url":70,"alternativeText":71},4087,"bb9aut3abk8lxr4fha7s2vh0","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F6_22a0449f17.jpg","Four professionals discussing at a table during a collaborative meeting.",{"id":73,"documentId":74,"url":75,"alternativeText":76},4086,"znzrg9zj0bbdjliiwmhnsbfp","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F7_3fce627654.jpg","Man in glasses intently organizing colorful sticky notes on a large project board.",{"id":78,"documentId":79,"url":80,"alternativeText":81},4092,"a0voip5vu390q0rulzl80q3v","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F8_92811d8222.jpg","A woman presents to a group of seated attendees in a brightly lit room.","shared.slider",[84,87],{"id":85,"editor":86,"__component":41},7364,"\u003Cp>On \u003Cstrong>10 October 2024\u003C\u002Fstrong>, the \u003Cstrong>Hotel Sustainability Transformation (HoST) Class 2\u003C\u002Fstrong> program organized the \u003Cstrong>Class & Workshop: Service Design by Beyond Services\u003C\u002Fstrong> at the Activity Hall of The Thai Chamber of Commerce and the Board of Trade of Thailand.\u003C\u002Fp>\u003Cp>The workshop equipped hotel operators with practical approaches to customer experience design, proactive service, storytelling, sustainable guest engagement, and loyalty building.\u003C\u002Fp>\u003Cp>The session emphasized that excellent hospitality should go beyond standard service. Every interaction should demonstrate genuine intention and attention to detail, enabling hotels to exceed guest expectations and create memorable experiences.\u003C\u002Fp>\u003Ch2>Designing Service Experiences That Go Beyond Expectations\u003C\u002Fh2>\u003Cp>The workshop was led by \u003Cstrong>Ms. Kanokwan Kannika, widely known as Khun Pang\u003C\u002Fstrong>, High-Value Service and Experience Design Consultant at Beyond Services 2018 Co., Ltd.\u003C\u002Fp>\u003Cp>Ms. Kanokwan specializes in service strategy and customer experience design. She has worked with organizations across several industries to develop service systems, customer engagement strategies, and high-value experiences.\u003C\u002Fp>\u003Cp>During the workshop, she introduced participants to the principles of sustainable experience design and demonstrated how hotels can create services that respond not only to customers’ practical needs but also to their emotions.\u003C\u002Fp>\u003Cp>A memorable guest experience does not happen by chance. It must be intentionally designed through a clear understanding of customers, thoughtful service processes, and employees who genuinely care about delivering value.\u003C\u002Fp>\u003Ch2>Storytelling and Sustainable Customer Engagement\u003C\u002Fh2>\u003Cp>Participants learned how storytelling can strengthen hotel brands and communicate sustainability in ways that are relevant and engaging.\u003C\u002Fp>\u003Cp>Effective storytelling requires more than presenting information. Hotels must connect their purpose, values, people, place, and sustainability practices to experiences that guests can understand and remember.\u003C\u002Fp>\u003Cp>A hotel’s sustainability story may be communicated through:\u003C\u002Fp>\u003Cul>\u003Cli>Local food and ingredients\u003C\u002Fli>\u003Cli>Community partnerships\u003C\u002Fli>\u003Cli>Environmental practices\u003C\u002Fli>\u003Cli>Cultural identity\u003C\u002Fli>\u003Cli>Employee participation\u003C\u002Fli>\u003Cli>Responsible guest experiences\u003C\u002Fli>\u003C\u002Ful>\u003Cp>When sustainability is communicated through meaningful experiences rather than general claims, customers can develop a stronger emotional connection with the hotel.\u003C\u002Fp>\u003Cp>This approach can increase brand credibility, strengthen guest engagement, and turn responsible business practices into a distinctive competitive advantage.\u003C\u002Fp>\u003Ch2>Proactive Service Begins with the Right Questions\u003C\u002Fh2>\u003Cp>The workshop also featured a practical session on \u003Cstrong>proactive service\u003C\u002Fstrong>, encouraging participants to identify customer challenges, ask meaningful questions, and anticipate customer needs before requests are made.\u003C\u002Fp>\u003Cp>Ms. Kanokwan emphasized that service should not be viewed only as marketing. It should be understood through the customer’s feelings.\u003C\u002Fp>\u003Cp>Emotions influence purchasing decisions, satisfaction, loyalty, and recommendations. Hotels must therefore design services that make guests feel understood, valued, and genuinely cared for.\u003C\u002Fp>\u003Cp>A \u003Cstrong>“wow moment”\u003C\u002Fstrong> is the result of effective experience design. It occurs when thoughtful service exceeds expectations and creates a positive memory that customers associate with the brand.\u003C\u002Fp>\u003Ch2>Employees Are the Brand\u003C\u002Fh2>\u003Cp>People remain the most important element of hospitality.\u003C\u002Fp>\u003Cp>Employees communicate the hotel’s values through every guest interaction. Their attitudes, decisions, communication, and attention to detail directly shape the customer experience.\u003C\u002Fp>\u003Cp>In this sense:\u003C\u002Fp>\u003Cblockquote>\u003Cp>\u003Cstrong>Employees are the brand.\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Fblockquote>\u003Cp>Hotels must therefore develop employees who understand both service standards and the emotional purpose behind those standards.\u003C\u002Fp>\u003Cp>Excellent service should also be seamless. Guests should not have to repeat the same request or explain their needs to several departments. Information and responsibilities should be connected across the organization so that employees can respond promptly and consistently.\u003C\u002Fp>\u003Cp>Service that creates a genuine competitive advantage should be difficult for competitors to imitate and costly to replicate—not necessarily because it requires expensive materials, but because it is built upon organizational culture, capable people, customer insight, and carefully designed processes.\u003C\u002Fp>\u003Ch2>Five Principles for Outstanding Service\u003C\u002Fh2>\u003Cp>The workshop presented five principles for creating service experiences that can strengthen customer relationships and hotel competitiveness.\u003C\u002Fp>\u003Ch3>1. Service Marketing: Begin with Customer Feelings and Problems\u003C\u002Fh3>\u003Cp>Hotels should understand the customer’s situation, concerns, expectations, and emotions before designing services.\u003C\u002Fp>\u003Cp>Solving a genuine customer problem can create more value than simply promoting a product or facility.\u003C\u002Fp>\u003Ch3>2. Superfans: Recognize and Reward Loyal Customers\u003C\u002Fh3>\u003Cp>Loyal customers should feel that they are valued members of the hotel’s community.\u003C\u002Fp>\u003Cp>Recognizing returning guests and providing relevant privileges can strengthen emotional connections and turn satisfied customers into brand advocates.\u003C\u002Fp>\u003Ch3>3. Service Design: Care for Every Connection\u003C\u002Fh3>\u003Cp>Hotels must examine every interaction between the customer and the organization.\u003C\u002Fp>\u003Cp>Each touchpoint—from booking and arrival to the guestroom, dining experience, check-out, and post-stay communication—should work together as one connected journey.\u003C\u002Fp>\u003Ch3>4. Wow Factor: Exceed Expectations Thoughtfully\u003C\u002Fh3>\u003Cp>Every request creates an opportunity to deliver more than the customer expects.\u003C\u002Fp>\u003Cp>The wow factor should be relevant, personal, and purposeful rather than excessive. Even a small gesture can become memorable when it demonstrates genuine understanding.\u003C\u002Fp>\u003Ch3>5. Loyalty Programs: Create a Memorable Final Moment\u003C\u002Fh3>\u003Cp>The end of the customer journey is particularly important.\u003C\u002Fp>\u003Cp>A thoughtful farewell, personalized follow-up, or relevant loyalty benefit can leave a lasting impression and encourage customers to return.\u003C\u002Fp>\u003Ch2>Customer Journey and Hotel Experience Design\u003C\u002Fh2>\u003Cp>Experience design is central to the hotel business because customers evaluate their stay through a complete journey rather than a single service encounter.\u003C\u002Fp>\u003Cp>A \u003Cstrong>Customer Journey\u003C\u002Fstrong> helps hotel operators understand what guests see, feel, need, and experience at each stage.\u003C\u002Fp>\u003Cp>Hotels can then develop appropriate services for every touchpoint, including:\u003C\u002Fp>\u003Cul>\u003Cli>Visual presentation\u003C\u002Fli>\u003Cli>Taste and dining experiences\u003C\u002Fli>\u003Cli>Scent and atmosphere\u003C\u002Fli>\u003Cli>Sound and ambience\u003C\u002Fli>\u003Cli>Employee communication\u003C\u002Fli>\u003Cli>Physical and digital interactions\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Paying attention to these sensory and emotional elements helps create a coherent hotel identity and a more memorable stay.\u003C\u002Fp>\u003Cp>It is often more difficult to rebuild trust with a dissatisfied customer than to turn a neutral customer into a loyal supporter. 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coupon offering 150 baht discount with a green cartoon dragon.",{"pagination":234},{"page":136,"pageSize":235,"pageCount":136,"total":236},500,9,{"data":238,"meta":309},[239,262,286],{"id":240,"documentId":241,"slug":242,"coreValue":243,"alt":244,"isHighlight":10,"createdDate":245,"isActive":12,"createdAt":246,"updatedAt":247,"publishedAt":248,"coverImage":249,"tags":253,"name":254,"description":258},418,"fjdy0qlrjf3844jyup4rsk03","soc-balanced-business-buriram","none","หอการค้าไทยจัดสัมมนา “ธุรกิจก้าวพอดี สู่การเติบโตที่ยั่งยืน” ครั้งที่ 3 จ.บุรีรัมย์ พร้อมถ่ายทอดแนวคิดธุรกิจยั่งยืนและ Workshop สร้างแบรนด์จังหวัด","2026-08-21","2026-08-23T06:55:28.224Z","2026-08-23T07:06:15.455Z","2026-08-23T07:06:16.012Z",{"id":250,"documentId":251,"url":252},5266,"qlgcjywjnx70ahk04u2ex6ep","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F1_e26b9b76e0.jpg",[],{"id":255,"th":256,"en":257},31874,"สัมมนา “ธุรกิจก้าวพอดี สู่การเติบโตที่ยั่งยืน” ครั้งที่ 3 จังหวัดบุรีรัมย์","Balanced Business Towards Sustainable Growth Seminar #3 in Buriram",{"id":259,"th":260,"en":261},31875,"หอการค้าไทยร่วมกับหอการค้าจังหวัดบุรีรัมย์ จัดสัมมนา “ธุรกิจก้าวพอดี สู่การเติบโตที่ยั่งยืน” ครั้งที่ 3 ถ่ายทอดแนวคิดธุรกิจพอดี พร้อม Workshop สร้างแบรนด์จังหวัด (City Branding)","The Thai Chamber of Commerce and Buriram Chamber of Commerce hosted the 3rd “Balanced Business Towards Sustainable Growth” seminar, featuring sustainable business concepts and a City Branding workshop.",{"id":263,"documentId":264,"slug":265,"coreValue":243,"alt":266,"isHighlight":10,"createdDate":267,"isActive":12,"createdAt":268,"updatedAt":269,"publishedAt":270,"coverImage":271,"tags":275,"name":278,"description":282},414,"z25d75orxp4o1h979gjwnjjm","smed-big-brother-10-meeting-ceo","Big Brother Season 10 จัด Meeting with CEO เปิดมุมมอง AI for Healthcare, Digital Healthcare และ Brand Archetype เสริมศักยภาพผู้ประกอบการไทย สู่การเติบโตและการแข่งขันในโลกธุรกิจยุคดิจิทัล","2026-08-19","2026-08-18T09:31:00.616Z","2026-08-19T03:08:35.758Z","2026-08-19T03:08:36.020Z",{"id":272,"documentId":273,"url":274},5216,"llu4qdoi6d91laos5iml0lfy","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FNIK_7810_0_15_11zon_f206d31b88.jpg",[276],{"id":277,"documentId":34,"nameTh":35,"nameEn":36},86,{"id":279,"th":280,"en":281},31684,"Big Brother Season 10 เจาะลึก AI for Healthcare และกลยุทธ์ Brand Archetype","Big Brother Season 10 Explores AI for Healthcare and Brand Archetype Strategies \n\n",{"id":283,"th":284,"en":285},31685,"โครงการ Big Brother Season 10 เปิดมุมมองอนาคต Healthcare ผ่าน AI, Data Analytics, Digital Healthcare และ Preventive Healthcare พร้อมเรียนรู้กลยุทธ์ Brand Archetype เพื่อยกระดับแบรนด์และขีดความสามารถการแข่งขันของธุรกิจไทย","Big Brother Season 10 explores the future of healthcare through AI, data analytics, digital healthcare, and preventive care, alongside Brand Archetype strategies designed to strengthen branding and enhance the competitiveness of Thai businesses. ",{"id":287,"documentId":288,"slug":289,"coreValue":243,"alt":290,"isHighlight":10,"createdDate":291,"isActive":12,"createdAt":292,"updatedAt":293,"publishedAt":294,"coverImage":295,"tags":299,"name":301,"description":305},409,"k5gdsu50ohsfpg2mybrwyw89","smed-big-brother-season-10-tcp","หอการค้าไทยจัด Big Brother Season 10 พาผู้ประกอบการเรียนรู้จาก TCP ทั้งกลยุทธ์ธุรกิจ การบริหารคน นวัตกรรม และ Smart Manufacturing เพื่อสร้างการเติบโตอย่างยั่งยืน","2026-08-18","2026-08-18T08:19:33.704Z","2026-08-18T08:49:34.725Z","2026-08-18T08:49:35.009Z",{"id":296,"documentId":297,"url":298},5187,"z27ncoajb1ci6o8eciqgfoqv","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FS_7463088_0_1_11zon_f0c9683e38.jpg",[300],{"id":277,"documentId":34,"nameTh":35,"nameEn":36},{"id":302,"th":303,"en":304},31664,"“ไม่ใช่แค่รอด แต่ต้องไปต่อได้” หอการค้าไทยพา Big Brother Season 10 เปิดแนวคิดผู้นำ TCP สู่ธุรกิจที่เติบโตอย่างยั่งยืน \n\n","Beyond Survival”: TCC Big Brother Season 10 Explores TCP’s Strategy for Building Resilient and Sustainable Businesses",{"id":306,"th":307,"en":308},31665,"หอการค้าไทยจัดกิจกรรม Big Brother Season 10 เยี่ยมชมกลุ่มธุรกิจ TCP ถ่ายทอดกลยุทธ์จาก CEO พร้อมเรียนรู้ People & Innovation, Sustainable Growth และ Smart Manufacturing เพื่อยกระดับขีดความสามารถผู้ประกอบการไทย","The Thai Chamber of Commerce brings Big Brother Season 10 entrepreneurs to TCP Group to explore leadership, innovation, sustainable growth, culture transformation, and smart manufacturing.",{"pagination":310},{"start":122,"limit":162,"total":311},131,{"data":313,"meta":514},[314,320,326,348,370,394,417,441,464,487],{"isHighlight":10,"createdDate":267,"id":263,"documentId":264,"slug":265,"coreValue":243,"alt":266,"isActive":12,"createdAt":268,"updatedAt":269,"publishedAt":270,"coverImage":315,"tags":316,"name":318,"description":319},{"id":272,"documentId":273,"url":274},[317],{"id":277,"documentId":34,"nameTh":35,"nameEn":36},{"id":279,"th":280,"en":281},{"id":283,"th":284,"en":285},{"isHighlight":10,"createdDate":291,"id":287,"documentId":288,"slug":289,"coreValue":243,"alt":290,"isActive":12,"createdAt":292,"updatedAt":293,"publishedAt":294,"coverImage":321,"tags":322,"name":324,"description":325},{"id":296,"documentId":297,"url":298},[323],{"id":277,"documentId":34,"nameTh":35,"nameEn":36},{"id":302,"th":303,"en":304},{"id":306,"th":307,"en":308},{"isHighlight":10,"createdDate":291,"id":327,"documentId":328,"slug":329,"coreValue":243,"alt":330,"isActive":12,"createdAt":331,"updatedAt":332,"publishedAt":333,"coverImage":334,"tags":338,"name":340,"description":344},412,"fopq0u111pb3gn65vfuk0h4e","smed-big-brother-season-10-smart-warehouse","หอการค้าไทยพา SME เรียนรู้ Smart Warehouse, Automation, Logistics และ Fulfillment จาก CP All ภายใต้ Big Brother Season 10 เพื่อช่วยลดต้นทุน เพิ่มประสิทธิภาพ และยกระดับขีดความสามารถในการแข่งขัน","2026-08-18T09:03:35.864Z","2026-08-18T09:21:38.299Z","2026-08-18T09:21:38.712Z",{"id":335,"documentId":336,"url":337},5197,"w5bq5ci02pcg9phmq4vrdkjh","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F998689_0_19_11zon_aa4f76f76e.jpg",[339],{"id":277,"documentId":34,"nameTh":35,"nameEn":36},{"id":341,"th":342,"en":343},31676,"Big Brother Season 10 พา SME เรียนรู้ Smart Warehouse และ Logistics","Big Brother Season 10 Empowers Thai SMEs through Smart Warehousing and Logistics",{"id":345,"th":346,"en":347},31677,"หอการค้าไทยจัด BB Business Academy & On-site Visit ภายใต้โครงการ Big Brother Season 10 ร่วมกับ CP ALL พาผู้ประกอบการกว่า 70 ราย เรียนรู้ Smart Warehouse, Automation, Logistics และ Fulfillment ณ ALL Now Complex เพื่อเพิ่มประสิทธิภาพ ลดต้นทุน และยกระดับขีดความสามารถในการแข่งขันของ SME ไทย","The Thai Chamber of Commerce (TCC) and CP ALL organized the Big Brother Season 10 BB Business Academy & On-site Visit, bringing together over 70 entrepreneurs to explore Smart Warehouse, Automation, Logistics and E-Commerce Fulfillment solutions at ALL Now Complex.",{"isHighlight":10,"createdDate":291,"id":349,"documentId":350,"slug":351,"coreValue":243,"alt":352,"isActive":12,"createdAt":353,"updatedAt":354,"publishedAt":355,"coverImage":356,"tags":360,"name":362,"description":366},421,"vjm3u5yu93hq4ce0lzul7f4r","smed-ba-bootcamp","BA Bootcamp ติวเข้ม SME ด้าน Financial Intelligence การเข้าถึงแหล่งเงินทุน การบริหารต้นทุน ระบบหลังบ้าน พร้อมใช้ Data และ AI วิเคราะห์ธุรกิจ เพิ่มประสิทธิภาพและสร้างกำไรอย่างยั่งยืน","2026-08-27T08:50:07.775Z","2026-08-27T09:53:08.328Z","2026-08-27T09:53:08.717Z",{"id":357,"documentId":358,"url":359},5331,"cv3x1pdbd3b6pje4kvllhyxm","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FNIK_8600_0_5_11zon_851205da2e.jpg",[361],{"id":277,"documentId":34,"nameTh":35,"nameEn":36},{"id":363,"th":364,"en":365},32085,"BA Bootcamp ยกระดับ SME ด้านการเงิน ระบบหลังบ้าน และ AI ","BA Bootcamp Empowers SMEs with Finance, Data and AI ",{"id":367,"th":368,"en":369},32086,"BA Bootcamp เสริมศักยภาพ SME ตั้งแต่การเตรียมความพร้อมเข้าถึงแหล่งเงินทุน บริหารต้นทุนและระบบหลังบ้าน ไปจนถึงการใช้ Data และ AI วิเคราะห์ธุรกิจ เพิ่มกำไร และสร้างการเติบโตอย่างยั่งยืน ","BA Bootcamp strengthens SME capabilities in financial readiness, access to funding, cost management and back-office operations, while harnessing Data and AI to improve profitability, competitiveness and sustainable business growth. ",{"isHighlight":10,"createdDate":371,"id":372,"documentId":373,"slug":374,"coreValue":8,"alt":375,"isActive":12,"createdAt":376,"updatedAt":377,"publishedAt":378,"coverImage":379,"tags":383,"name":386,"description":390},"2026-07-31",405,"zszfitvpe1r38yleku4kfwzy","smed-tcc-onsite-visit-seavalue","TCC On-site Visit โดยหอการค้าไทย นำสมาชิกและผู้ประกอบการ SMEs ศึกษาโมเดลธุรกิจส่งออกของ Sea Value Group เรียนรู้มาตรฐานการผลิต นวัตกรรม และแนวทางสร้างการเติบโตอย่างยั่งยืน","2026-07-31T09:55:47.133Z","2026-07-31T10:09:19.618Z","2026-07-31T10:09:19.894Z",{"id":380,"documentId":381,"url":382},4856,"wtp6qmfm1kfb95i6puwvzcyz","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FS_6758505_0_11_11zon_9bfc7a1757.jpg",[384,385],{"id":181,"documentId":30,"nameTh":31,"nameEn":31},{"id":277,"documentId":34,"nameTh":35,"nameEn":36},{"id":387,"th":388,"en":389},30188,"TCC On-site Visit พาสมาชิกหอการค้าไทยศึกษาดูงาน Sea Value Group เรียนรู้กลยุทธ์ธุรกิจส่งออกและอุตสาหกรรมอาหารสัตว์เลี้ยงสู่ตลาดโลก","TCC On-site Visit Explores Sea Value Group’s Global Export Strategy and Pet Food Industry Success",{"id":391,"th":392,"en":393},30189,"โครงการ TCC On-site Visit นำสมาชิกหอการค้าไทยและผู้ประกอบการ SMEs ศึกษาดูงาน Sea Value Group เรียนรู้กลยุทธ์ธุรกิจส่งออก มาตรฐานสากล นวัตกรรม และการต่อยอดสู่ธุรกิจ Pet Food เพื่อยกระดับขีดความสามารถการแข่งขันของ SMEs ไทย","The Thai Chamber of Commerce led SME members on a TCC On-site Visit to Sea Value Group, offering insights into global export strategies, international manufacturing standards, and sustainable growth through innovation in the pet food industry.",{"isHighlight":10,"createdDate":395,"id":396,"documentId":397,"slug":398,"coreValue":243,"alt":399,"isActive":12,"createdAt":400,"updatedAt":401,"publishedAt":402,"coverImage":403,"tags":407,"name":409,"description":413},"2026-06-25",252,"y7uixi5ft2ukxjxrmclav3f9","smed-tcc-onsite-visit-wha-group","หอการค้าไทยนำสมาชิกศึกษาดูงาน WHA Group เรียนรู้การสร้าง Business Ecosystem การประยุกต์ใช้ AI และ Digital Transformation พร้อมแนวทาง ESG และ Net Zero เพื่อการเติบโตอย่างยั่งยืน","2026-06-25T10:04:31.807Z","2026-06-25T10:21:44.965Z","2026-06-25T10:21:45.609Z",{"id":404,"documentId":405,"url":406},2811,"lzyerjf62vfr7mackrrg0rp5","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FNIK_3102_JPG_0_550c422978.jpg",[408],{"id":181,"documentId":30,"nameTh":31,"nameEn":31},{"id":410,"th":411,"en":412},15177,"หอการค้าไทยพา SMEs ศึกษาดูงาน WHA Group เรียนรู้ Digital Transformation, AI และ Sustainability เพื่อยกระดับธุรกิจสู่อนาคต","TCC Brings SMEs to WHA Group to Learn Digital Transformation, AI, and Sustainability Strategies for Enhancing Business Competitiveness ",{"id":414,"th":415,"en":416},15178,"TCC On-site Visit โดยหอการค้าไทย นำผู้ประกอบการ SMEs ศึกษาดูงาน WHA Group เรียนรู้แนวคิด Business Ecosystem, Digital Transformation, AI, ESG และ Sustainability เพื่อยกระดับขีดความสามารถการแข่งขันของธุรกิจไทย","The Thai Chamber of Commerce organized a TCC On-site Visit to WHA Group, enabling SME entrepreneurs to explore Digital Transformation, Artificial Intelligence (AI), Sustainability, ESG practices, carbon management, and Business Ecosystem strategies that drive competitiveness and sustainable growth in the new economy.",{"isHighlight":10,"createdDate":418,"id":419,"documentId":420,"slug":421,"coreValue":8,"alt":422,"isActive":12,"createdAt":423,"updatedAt":424,"publishedAt":425,"coverImage":426,"tags":430,"name":433,"description":437},"2026-06-24",248,"gnuwxb8nrtuf6x0ehenf322b","smed-big-brother-financial-class","หอการค้าไทยจัด Financial Class ภายใต้โครงการ Big Brother ถ่ายทอดความรู้ด้านสินเชื่อ การส่งออก FX Risk เศรษฐกิจโลก และการป้องกันภัยการเงิน เพื่อยกระดับความพร้อม SME ไทยสู่การเติบโตอย่างยั่งยืน","2026-06-24T10:23:34.006Z","2026-06-24T10:43:06.934Z","2026-06-24T10:43:07.324Z",{"id":427,"documentId":428,"url":429},2790,"h2liq2z0st0q19u6szufmlmx","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FNIK_3827_0_10_11zon_6e7e2680e4.jpg",[431,432],{"id":277,"documentId":34,"nameTh":35,"nameEn":36},{"id":181,"documentId":30,"nameTh":31,"nameEn":31},{"id":434,"th":435,"en":436},15154,"Financial Class ครั้งที่ 3 เสริมศักยภาพ SME ด้านสินเชื่อ ส่งออก FX และการรับมือความเสี่ยงโลก","Financial Class 3 Strengthens SME Capabilities in Business Loans, Export Readiness, FX Risk Management, and Global Trends",{"id":438,"th":439,"en":440},15155,"หอการค้าไทยจัด Financial Class ครั้งที่ 3 ภายใต้โครงการ Big Brother เสริมความรู้ SME ด้านสินเชื่อ การส่งออก FX เศรษฐกิจโลก และการป้องกันภัยการเงิน","The Thai Chamber of Commerce organized the 3rd Financial Class under the Big Brother Program to strengthen SME knowledge in business loans, export readiness, FX risk management, global trends, and financial fraud prevention.",{"isHighlight":10,"createdDate":442,"id":443,"documentId":444,"slug":445,"coreValue":8,"alt":446,"isActive":12,"createdAt":447,"updatedAt":447,"publishedAt":448,"coverImage":449,"tags":453,"name":456,"description":460},"2026-06-14",368,"gjas997e1eakchj2e094bw2i","smed-bb8-financial-class","Big Brother 8 เสริมความรู้การเงิน PDPA และส่งออก","2026-07-24T09:32:31.258Z","2026-07-24T09:32:31.635Z",{"id":450,"documentId":451,"url":452},4637,"jl8yegalzp3a2n7c24wcfu8x","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002F1_01910c80bf.jpg",[454,455],{"id":277,"documentId":34,"nameTh":35,"nameEn":36},{"id":181,"documentId":30,"nameTh":31,"nameEn":31},{"id":457,"th":458,"en":459},29700,"Big Brother Season 8 จัด Financial Class ครั้งที่ 3 เสริมแกร่งการเงิน SMEs","Big Brother Season 8 Holds Third Financial Class for SMEs",{"id":461,"th":462,"en":463},29701,"Financial Class ครั้งที่ 3 ถ่ายทอดมาตรการช่วยเหลือ SMEs, PDPA, การใช้งบการเงิน และการวางแผนส่งออก โดย SME D Bank, KBank, EXIM Thailand และเมืองไทยประกันภัย","The third Financial Class covers SME support, PDPA, financial statements, and export planning with SME D Bank, KBank, EXIM Thailand, and Muang Thai Insurance.",{"isHighlight":10,"createdDate":465,"id":466,"documentId":467,"slug":468,"coreValue":8,"alt":469,"isActive":12,"createdAt":470,"updatedAt":471,"publishedAt":472,"coverImage":473,"tags":477,"name":479,"description":483},"2026-06-12",241,"fsjp7f7vcvee9cm5nz40da0o","smed-tcc-onsite-visit-wha","สมาชิกหอการค้าไทยและ SMEs เยี่ยมชม WHA Group เรียนรู้การสร้าง Business Ecosystem การใช้ AI และ Digital Transformation พร้อมแนวทาง ESG และ Net Zero เพื่อเพิ่มขีดความสามารถทางการแข่งขันอย่างยั่งยืน","2026-06-12T09:31:30.517Z","2026-06-12T09:47:19.737Z","2026-06-12T09:47:20.049Z",{"id":474,"documentId":475,"url":476},2646,"eup5me8cqkweqs1xbz6tulpw","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FNIK_3102_JPG_0_17_11zon_9011b7587a.jpg",[478],{"id":277,"documentId":34,"nameTh":35,"nameEn":36},{"id":480,"th":481,"en":482},14352,"TCC On-site Visit พาสมาชิกหอการค้าไทยเยี่ยมชม WHA Group เรียนรู้ Digital Transformation, AI และแนวทางธุรกิจยั่งยืนเพื่อยกระดับศักยภาพ SMEs ไทย","TCC On-site Visit Brings Thai Entrepreneurs to WHA Group to Explore Digital Transformation, AI, and Sustainable Business Strategies",{"id":484,"th":485,"en":486},14353,"SMEs และสมาชิกหอการค้าไทยร่วมศึกษาดูงาน WHA Group ผ่านกิจกรรม TCC On-site Visit เรียนรู้การสร้าง Business Ecosystem การประยุกต์ใช้ AI และ Digital Transformation รวมถึงแนวทาง ESG และ Net Zero เพื่อเพิ่มขีดความสามารถในการแข่งขันของธุรกิจไทย\n\n","Through the TCC On-site Visit program, members of The Thai Chamber of Commerce (TCC) and SME entrepreneurs explored WHA Group’s best practices in business ecosystem development, AI, digital transformation, ESG, and Net Zero initiatives, gaining practical insights to enhance business competitiveness and drive sustainable growth.",{"isHighlight":10,"createdDate":488,"id":489,"documentId":490,"slug":491,"coreValue":243,"alt":492,"isActive":12,"createdAt":493,"updatedAt":494,"publishedAt":495,"coverImage":496,"tags":500,"name":506,"description":510},"2026-05-25",236,"lxtrb2sifnmnu9ahv49uovzd","fac-smart-sustainable-industry","สัมมนา Smart & Sustainable Industry โดยหอการค้าไทย BOI และ สวทช. ส่งเสริม AI Automation และ Industry 4.0 เพื่อยกระดับอุตสาหกรรมไทยสู่ความยั่งยืนและการแข่งขันระดับโลก","2026-05-25T04:08:29.707Z","2026-05-25T04:48:57.619Z","2026-05-25T04:48:57.888Z",{"id":497,"documentId":498,"url":499},2471,"x86gv13bj1rnksfretnqq9my","https:\u002F\u002Fingenious-frogs-fb47b9568c.media.strapiapp.com\u002FTCC_4539_994b8bfd5f.JPG",[501,505],{"id":502,"documentId":503,"nameTh":504,"nameEn":504},33,"o4wct5m1edjfj9jobjze9lak","AI",{"id":181,"documentId":30,"nameTh":31,"nameEn":31},{"id":507,"th":508,"en":509},13206,"สัมมนา Smart & Sustainable Industry ยกระดับอุตสาหกรรมไทยด้วย AI และ Automation","Smart & Sustainable Industry Seminar Drives Thailand’s AI and Automation Transformation",{"id":511,"th":512,"en":513},13207,"หอการค้าไทยร่วม BOI และ สวทช. จัดสัมมนา Smart & Sustainable Industry ผลักดันภาคอุตสาหกรรมไทยสู่ Industry 4.0 ผ่าน AI ระบบอัตโนมัติ และเทคโนโลยีดิจิทัล เพื่อเพิ่มขีดความสามารถการแข่งขัน","The Thai Chamber of Commerce, BOI, and NSTDA organized the Smart & Sustainable Industry seminar to promote AI, automation, robotics, and Industry 4.0 technologies for enhancing Thailand’s industrial competitiveness.",{"pagination":515},{"start":122,"limit":516,"total":517},10,95]